Have you heard about article marketing? The concept of article marketing has really gained momentum during the last few years. As webmasters learned more about SEO and the drivers of search engine rankings, quality content has risen to the top.
If you have yet to jump on the article marketing bandwagon, then I suggest that you get started right away. Article marketing is here to stay. So you do not have to be all that concerned that others are using article marketing as well. In fact, article marketing works no matter how many people use it.
The reason why article marketing is so effective is because you are doing two things that create value for your site and search engines. The first is that you are producing keyword focused content that can drive interest to your website, products, and services. Additionally, you include links back to your website. These in bound links are powerful tools for search engine dominance.
When you distribute your article to article sites, blogs, or partner websites, your content gets additional exposure. As your content ages, and links are included back to your website, you benefit from the Google page rank associated with that page and your in bound link.
A common mistake that is made all too often is when individuals forget to include a link back to their website or worse yet place their link in the wrong way. The best way to develop in bound links is by using keyword rich links. This means your, usually within the about the author section, is displayed with your keyword not the usual world wide web designation.
For those who are not sure of how to produce a link in the right way, find a tutorial on creating an html link. There are dozens of websites that provide specific instructions on creating links that display your keywords in the link text. Linking in the right way is essential if you want full benefit from article marketing.
Once you have written your articles and included properly formatted links, you can submit them to article directories. Make sure that the sites you are submitting to have a high Google PR and are popular. I used to think that the benefit of article directories was the fact that many web site owners frequent these sites for content. But the real value is the Google PR that the site provides and passes your website through your links.
Many online article websites are not that good at distributing content. To distribute your articles you would have to use a software package or an online distribution service. Therefore, you want to focus on article directories that can provide value in terms of the page rank they pass through to your links. Focus your efforts on the top article directories to put your article marketing in overdrive.
Create articles in your niche and structure them correctly. Your links in the author box or included in the article must use your keywords in the anchor text. Test all of your links to make sure they work properly. Once you have validated that everything is working properly, distribute your articles to the top article directories.
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