The real estate investing world has changed so much in the past five years. Rather than driving neighborhoods and attending hotel seminars, new investors and seasoned vets find themselves on the internet socializing and looking for deals.

Since the dot-com days of Web 1-0 investors have been skeptical around vesting too much time into any given on-line concept. Free electronic mail and online faxing have been the only technologies to really stick around since the early 2000′s.

Web 2.0 has repositioned the attention away from big businesses and returned it back directly to the personal user. Web 2.0 gives the person with a computer and an thought a voice on the World Wide Web.

Just what is Web 2.0?

Many of you I’m positive are not exactly sure what Web 2.0 is. Well, it is fundamentally an broad term covering the internet sites that have brought us new technology that allows for better control and use of content.

Users communicating directly with other users enables a rapid distribution of content never seen before. When a major news event happens in this generation, CNN watches Twitter for second by second eye witness reports and YouTube for cell phone videos that have been uploaded in the past few minutes. There is no longer a need to put a news crew on a supersonic jet to get the first scoop. Better yet, a few clicks of the mouse and you have CNN’s live reports coming into your website. This allows you to build followers verses strictly the big news or information sites. Your take becomes your business model.

There are so many internet strategies covered by Web 2.0 but the principal concepts are writing blogs and setting up profiles on the various social networks like MySpace, Facebook and Twitter. A few other forms of Web 2.0 marketing include link sharing with sites like Digg and Reddit and even photo sharing sites like Flikr, Photobucket and iPhoto fall under the Web 2.0 umbrella.

So what does this have to do with Real Estate Investing? Well, one obvious tactic is the sheer number of people you can now get your message across to. Whether you are buying or selling properties, marketing a product or just establishing yourself as an authority, the various Web 2.0 strategies will help create exposure for you and your business. I think you will be surprised at just how many people identify with you and start to follow your flow of information.

Establishing yourself as an expert in your market will bring tons of opportunities your way. At the end of the day, more exposure means more money. The nice think about web 2.0 is it levels the playing field once again. If you are working the internet side of things harder than your competition, you stand a pretty good chance at moving ahead of them.

Maybe you are thinking, “Great, something more to spend money on.” Hang on, that’s the best part of Web 2.0, the majority of it is free. It will take you a few hours every week to make your posts and whatnot but there is very little to no out of pocket expense. A small price to pay for an equal voice in the real estate investing world.

Spend a few months creating content for your websites and I’m sure you will become more efficient and find it to be no trouble at all. Best of all, once you create the content one time it remains on the internet for years to come. Careful though, this can be a double-edged sword. Make sure you are comfortable with the entire world reading whatever you write.

Since the real estate bubble burst people have been searching for a new way to approach the market. While deals and cash to buy them are not wholly plentiful right now, take this time to build your reputation for the next roller coaster market climb.

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